Pendampingan UMKM Palem Sari dalam Peningkatan Kapasitas Usaha di Era Digital

Abstract

Palem Sari MSME is a micro-enterprise engaged in the production of tahu Sumedang (Sumedang tofu) and traditional local snacks, located in Serang City, Banten. Despite its strong market potential, the business faces several challenges, including limited business management capabilities, lack of digital marketing skills, inadequate financial recordkeeping, and suboptimal product packaging. This community service program aims to enhance the business capacity of Palem Sari, a microenterprise located in Serang City, Banten, through the utilization of digital technology. Initial observations revealed challenges in digital marketing, the absence of structured financial records, and limited use of digital platforms. The activities were conducted using participatory and educational approaches, including needs assessmentdigital literacy workshops, and mentoring in using online marketplaces and digital bookkeeping apps. The results indicated improved digital capabilities of the partner in using social media (Instagram, Go Food), utilizing marketplaces (Shopee, Tokopedia), and recording transactions using the BukuKas app. A significant impact was observed in the form of a 20% increase in daily revenue and a more structured business system. This program demonstrates that technology-based mentoring can be an effective solution for microenterprises to face challenges in the digital era.