Pendampingan UMKM Lokal Menuju Modernisasi di Era Digital

Abstract

UMKM Lestari is one of the local UMKM located in the Anyer area. Initially, this UMKM did not have a name and was considered traditional both in terms of management and marketing. The importance of mentoring local UMKM towards modernization in the digital era because UMKM has an important role in the economy in Indonesia. The method used in this study went through three stages, namely the initial, core and final stages. The result of this service is that this UMKM is called UMKM Lestari. UMKM Lestari already has a NIB, logo, banner, packaging and sticker design. Digital marketing training and mentoring were carried out through Instagram social media.