Peningkatan Kapasitas UMKM (Usahan Mikro, Kecil Dan Menengah) Melalui Pemanfaatan Teknologi Digital Untuk Pemberdayaan Dan Pengembangan Usaha Yang Berkelanjutan

Abstract

The capacity building of Micro, Small, and Medium Enterprises (MSMEs) in Warnasari Urban Village is carried out by providing assistance to MSME actors located in the village area. Assistance is given to MSME actors operating in the traditional market, focusing on data collection and the processing of Business Identification Numbers (NIB), as well as continuous monitoring of MSME activities and products throughout the community service program. Another effort undertaken is the organization
of a seminar on optimizing digital technology in empowering MSMEs, featuring Wahyu Anhar, a wellknown successful entrepreneur in the travel industry, as the speaker. The outcome of this program is that MSME actors gain new skills, which will improve operational efficiency, expand market reach, and strengthen analytical abilities for more accurate decision-making. Additionally, the government benefits through support for advancing the national digitalization program.